“Antoshka” Chain of Department Stores for Children
Antoshka, Ukraine’s first children’s supermarket, opened in 1997. Today, Europroduct’s retail chain has a presence in 18 Ukraine cities. Continuing to grow and expand, the company is opening Antoshka stores in the best retail locations.
Format
Antoshka created a unique format that represents goods in six categories: baby food, hygiene, toys, furniture, apparel and shoes. The Antoshka format is focused on satisfying all the needs of parents and children of any age.
History
1997 – first children’s supermarket in Ukraine, Antoshka, opens in Odessa
1999 – Antoshka opens in Kiev, Lvov and Kharkov
2001 – New-format Antoshkas open in downtown Odessa and Kiev
2002 – Antoshka opens in Dnepropetrovsk
2005 – Children’s shopping and entertainment complex developed as part of the retail chain’s expansion. Mega Antoshka opens in Odessa. Retail department established
2008 – Mega Antoshka opens in Kharkov. It is the largest children’s shopping and entertainment complex in Eastern Europe.
Awards
Numerous awards confirm the chain’s status on the market:
- Children’s Supermarket of the Year in Ukraine, Golden Trademark - 2002
- Golden Mercury in the category “Best Children’s Store” - 2003
- Best Toy Store in Kiev according to Kyiv Post - 2007
- “Children’s Goods Store” at the Festival/Contest “Choice of the Year” - 2002, 2007, 2008, 2009
Children’s Fashion Theatre
In 2003, the Antoshka supermarket chain established the Antoshka Children’s Fashion Theatre. Since its inception the theatre has participated in seasonal shows of apparel and shoe collections for Antoshka clients. It also won Best Fashion Theatre prizes in the Malachite Cabinet Competition.
Ukrainian Tennis Tournament
Since 2004, Antoshka has sponsored the Antoshka Cup children’s tennis championship, of which Europroduct was a co-founder. In 2010, the number of participants in the Antoshka Cup reached the maximum – 256 athletes under the age of 14 representing 39 Ukrainian cities participated.
| 
