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About Europroduct

Europroduct Corporation was founded in 1994.

It all began with the import and distribution of baby food.

Later, the company added its own retailing and wholesaling of children’s hygiene products, toys, furniture, apparel and shoes.

Today Europroduct is the market leader with five hubs in Ukraine’s largest cities (Odessa, Kiev, Dnepropetrovsk, Kharkov, Lvov) and three income-generating businesses: distribution of children’s goods, a chain of retail children’s supermarkets (Antoshka, Mega Antoshka, Toshka, Kazka Nova), and the Daniel chain of children’s boutiques.

Europroduct’s retail chain has a presence in 18 Ukrainian cities, including 34 Antoshka supermarkets, 2 Mega Antoshka shopping and entertainment centres, Kazka Nova specialty toy stores, and Toshka minimarkets.

The children’s boutique business comprises a chain of 6 Daniel boutiques (Kiev, Odessa, Kharkov, Dnepropetrovsk) and 10 monobrand boutiques representing the best fashion brands in Kiev and Odessa in the Daniel Kid’s Luxury Avenue format. The boutique department also includes Vibel children’s interior design studios in Odessa and Kiev.

Europroduct’s national distribution department exclusively represents more than 70 global brands to almost all national and regional retail chains. It also directly serves more than 1500 specialty and regular retail points of sale. It indirectly serves more than 7500 points of sale. Its gross warehouse area is more than 28,000 m² . There are two sales channels – VIP retail (retail chains and distributors) and regular retail (specialty and small retail stores).

The brands distributed by the company are –

Nestle, Bebi, Hame, Heinz, Sady Pridonya baby foods;

Bubchen, Bebe-jou, Baby-Nova children’s health and beauty products;

Tolo, Anna Club, Meccano, Playmobil toys;

Pali, Bebecar, Bebe-Confort furniture and accessories; and

Nickel, Maximo, Legero, Pablosky apparel and shoes.

Europroduct is a family business by ownership and management principles.

A key advantage of a family business is its orientation toward the next generation of owners. This orientation has determined the business development strategy and preserved its values.

To partners, these advantages are a confirmation of the stability of business relationships.

The company is also an attractive employer for staff who share its family values.