Let’s play with Tolo!
30 August, 2011
As a result our company was recognized as the best distributor all over the world, huge leap in presentation, display and recognition of Tolo toys in the shops was marked in comparison with the last year both in "Antoshka" and in the shop of our clients.
At the meeting in Odessa office, Luc presented the concepts of two toys lines which manufacturing was planned for the end of 2011 and 2012. We also talked about promotion of toys in the Ukrainian market. "Europroduct" makes considerable steps which are approved from Tolo’s side. During all year, PR-articles have been published in the Ukrainian mass-media and such way of promotion, as Luc marks, is unique for Tolo company. Also it is planned to strengthen the visualization of brand: to complete the shops with friezes, light boxes, shelftalkers, banners, play tables and open displays. One more appreciable step in Tolo promotion in the Ukrainian market is Ukrainian and Russian language mirrors of official brand web site. At present, Ukraine is the 4th
by traffic at English language version of Tolo site. When national version appears, this site will take the first place among the Ukrainian users.
One of the significant stages shall be development and introduction of educational Tolo program in Ukraine. As it was said during videoconference with Dacta company which is global educational partner of Tolo and has operated in such market for 25 years. It is the long-term project demanding deep market analysis and at the same time having huge prospects.